Manufacturing Customer Newsletter Program

This project showcases the ServiceNow manufacturing industry newsletters I create and distribute to all customers within the manufacturing territory I support. Each edition is designed to deliver high-value, relevant content that drives engagement and strengthens customer relationships.

The newsletters feature a curated mix of relevant customer stories, industry news, and manufacturing-specific events, alongside strategic events that align with our customers’ business priorities. By tailoring content to the manufacturing audience, I ensure that every issue resonates with their unique challenges and opportunities.

I also incorporate targeted event highlights and session spotlights, enabling customers to easily identify opportunities to learn, network, and collaborate. These newsletters have received consistently positive feedback, achieving an 80% open rate and strong conversion rates for event attendance, a testament to the value and relevance of the content.

This initiative not only informs and engages our manufacturing customers but also serves as a strategic touchpoint to maintain strong relationships and drive participation in key initiatives.