Worn With Love: Circular Fashion Sustainability Project

As part of my coursework at Parsons School of Design – The New School, I developed and led a comprehensive sustainability campaign for the fashion brand For Love & Lemons, titled Worn With Love. This project introduced a circular resale program allowing customers to trade in pre-worn FL&L items for store credit, with items either resold at a discounted price or donated. I was responsible for concept development, campaign strategy, and execution planning—including customer experience design, digital marketing initiatives, and retail partnerships. The launch strategy featured influencer-led IGTV content, targeted social media activations, and a collaborative promotion with retail partner Revolve to boost visibility among Gen Z shoppers. I also crafted the pricing framework, brand messaging, and outlined KPIs to evaluate post-launch performance. This project reflected both creative direction and real-world marketing strategy aligned with sustainability goals